Helping you grow your baking business online
Welcome to The Bakepreneurs Blueprint, a little world of bakers who aspire to build for themselves a profitable baking business brand.
Hello, I am Indrani Dey.
You are here because you are serious about not just making profit in your baking business, you realize the importance of building a brand. And I get you!
I started my baking business back in 2014 and struggled with both. There wasn’t anyone to teach me either back then and I lost lot of resources in the process – time, money and effort.
Switch to 2025, things have changed for you. It is my mission to demystify brand building and business growth for you and remove the overwhelm that comes with it.
How can I help?
As an insider, you get nuggets of baking business advice, strategies and resources straight into your inbox.
TBB Newsletter
Live, interactive online workshops that help to make marketing strategies and brand building easier, accessible and even fun, for bakers.
Online workshops
Working 1:1 with baking business owners for an in-depth and personalised strategy session.
1:1 business coaching
What bakers are saying
“The Marketing Essentials for Bakers Worshop’ was a structured and detailed session.The best part was that it was run from a baker’s perspective ,which made it unique from a generic marketing class.It was catered to our needs and clarified alot of doubts on how to start taking baby steps into marketing a new business.
Indrani was patient,well versed in her topic and made the session an interactive and interesting experience.She was receptive to our queries and gave insightful solutions to our concerns.
On the whole ,I would definitely recommend her class to any baker(at any level of experience)running an online business ,who wants to level up their marketing skills and business goals.
— Tina, Baking trails
“Hey Indrani! You have been a true source of inspiration for me right from the start with your absolutely valuable content on Instagram especially with the consistency with which you have shown up on your page. So it was obvious that I had to take your course the moment it was introduced. And as expected, we got to learn so much in a fun way. I just love your vibe. I loved that it was so interactive and so focused towards our industry. Best course for bakers so far! And I would love to attend whatever you have to offer in future.
All the very best ❤ and thank you so much for all that you share.”
— Mansi, The Oven Artist
I come bearing gifts..
TBB’s Pricing Masterguide
Are you struggling with pricing your baked goods? Your pricing is one of the most important pillars on which your business stands. I take you through my profit-driven methodology that I have used in my baking business.
Packing List for your Christmas Bake stall
This quick checklist makes it easier for you to pack up for your next Christmas bake stall in any local event!
