Helping you grow your baking business online

Welcome to The Bakepreneurs Blueprint, a little world of bakers who aspire to build for themselves a profitable baking business brand.

Hello, I am Indrani Dey.

You are here because you are serious about not just making profit in your baking business, you realize the importance of building a brand. And I get you!

I started my baking business back in 2014 and struggled with both. There wasn’t anyone to teach me either back then and I lost lot of resources in the process – time, money and effort.

Switch to 2025, things have changed for you. It is my mission to demystify brand building and business growth for you and remove the overwhelm that comes with it.

Join TBB at Instagram for exclusive business content for your baking business

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Join TBB at Instagram for exclusive business content for your baking business -

How can I help?

As an insider, you get nuggets of baking business advice, strategies and resources straight into your inbox.

TBB Newsletter

Live, interactive online workshops that help to make marketing strategies and brand building easier, accessible and even fun, for bakers.

Online workshops

Working 1:1 with baking business owners for an in-depth and personalised strategy session.

1:1 business coaching

I come bearing gifts..

TBB’s Pricing Masterguide

Are you struggling with pricing your baked goods? Your pricing is one of the most important pillars on which your business stands. I take you through my profit-driven methodology that I have used in my baking business.

Packing List for your Christmas Bake stall

This quick checklist makes it easier for you to pack up for your next Christmas bake stall in any local event!