Marketing Essentials for Bakers

Learn how to build your own marketing strategy for your baking business

Does marketing your baking business overwhelm you?

If showing up on social media with photos & videos of your baked goods were enough to get new clients, all of us would be fully booked by now.

We still struggle with getting clients for our baking businesses.

Marketing Essentials for Bakers will help you

  • build your marketing strategy with clarity,

  • be confident that your marketing is aligned with your business goals and

  • give you actionable steps to apply the marketing concepts that you’ll learn in the workshop.

What will the Marketing Essentials workshop focus on?

The focus is on building a STRATEGY for your business and not on individual tools. Read FAQs for more information on the Course!

What’s inside

The workshop will help you answer the following questions

  1. How to align marketing goals to business goals?

  2. How to find audience?

  3. Why is niche important and how to arrive at it?

  4. How to make message more effective?

  5. How to get new leads?

  6. How to turn leads into clients?

  7. How to turn clients into regular clients

DATE: 29TH JANUARY, 2025

TIME: 8:00 AM - 10:00 AM SAST/ 11:30AM -1:30 PM IST/ 2:00 PM - 4:00 PM Malaysia time

PRICE: R545/ INR 2499/ RM130

INR 1999/ for those who have joined the waitlist.

Apart from this you will also receive:

Assessment template for your current marketing efforts

TBB’s Criteria for finding your niche

30 offline and online ideas to promote your baking business

Frequently Asked Questions

  • Any baker, either new, aspiring or experienced, who wants to sell their baked products. A marketing strategy is for every business owner. You don’t need any prior knowledge of marketing to do this Workshop.

  • Marketing is a non-negotiable skill if you are a baker wanting to sell your baked goods. A strategy is a roadmap that enables you to not only make your marketing effective, but it optimises your limited resources such as time, effort and money.

  • It will not focus on the individual marketing tools such as reel making and taking photographs

    Social media content strategy & performance based marketing will also not be part of the Workshop. These are important topics but outside the scope of this workshop

  • Not at all! There are a few important marketing concepts that I want you to understand but all are presented with examples, followed by actionable steps for you.

  • This marketing workshop is made exclusively for bakers by a baker. The entire content is drawn from my business experience, but with examples so it becomes easier for you to understand. There are actionable steps for you to take after every section!

  • Yes of course! It is interactive in nature with a live Q &A session for you to clear doubts and ask any question.

  • No. The workshop will not provide in-depth personalized feedback on your business page. However, for those who have waitlisted I will use your feedback form to make the workshop more relevant.

    Please watch out for my individual 1:1 strategy sessions I will be launching in 2025.

  • No. I cannot make any such guarantee. Your marketing and business growth is based on several factors including your willingness to apply what you have learnt in the workshop. As a coach, I can guide you but it is you who has to make the effort and implement all that you have learnt.

  • Yes and way more than that! This workshop is priced at an introductory offer of INR 2499 (INR 1999 for those who waitlisted). It is jam packed with value and I have kept it deliberately accessible.

    Heck! To give you perspective, it is priced the same as an average H&M dress. That dress will go out of fashion one day, but what you learn at this workshop will serve you in selling anything anywhere. That’s the power of a marketing strategy.

  • I have a background in communications at my Masters level. I have handled communications and marketing at my work experience (prior to being a baker). But most importantly, I am passionate about brand building and have been a baking business owner twice in my baking career (due to location change). In both cases, I have been exposed to different markets, each having different challenges. I teach you what I have learnt from my business & work experience.

  • The workshop will be for 90 minutes and 30 minutes of Q&A session. However, due to the interactive nature of the workshop, please keep additional minutes in hand.

  • Don’t worry! You will receive a recording of the workshop for you to download. You will have 7 days to download it to your laptop/desktop. In case you know you are missing the live, feel free to send your questions either prior to the workshop or as a special case, after the workshop.

  • Do not worry. You are free to either send me an email or a DM in Instagram any time. However, please note if you want in-depth business strategy feedback on your marketing efforts, please go for a 1:1 strategy session.   

  • Please write in to hello@thebakepreneursblueprint.com and I will send the bank details for you to make a transfer. Reply back with proof of payment and you are in. The workshop link and all details will be sent to you closer to time.